Full Name
Daryle Johnson
Job Title
Founder and CEO
Company
Ideation to Valuation
Speaker Bio
Daryle L. Johnson is Founder and CEO of Ideation to Valuation LLC, where he helps growth-stage businesses evolve from transactional vendors into strategic advisors that win corporate contracts and access institutional capital.

His career spans both sides of the procurement table. As VP of Strategy at Mid-States Minority Supplier Development Council, he built Accelerate 100+, enrolling 541 businesses and producing $4.86 million in procurement contracts. Today, he architects ScaleUP, a U.S. Department of Commerce Capital Readiness Program through NMSDC that has enrolled 527 suppliers and facilitated $8.8 million in contracts and $3.2 million in growth capital.

Johnson built TheBFD, a proprietary AI-powered supplier intelligence platform that uses public corporate data to show small businesses exactly where they solve problems for specific enterprise buyers. His methodology is anchored by a suite of proprietary frameworks—including SPARSED, Offer D.N.A., and From the Buyer’s Perspective™—and a core thesis: “Don’t ask the bank for money. Ask the buyer for paper. Bring the paper to the bank.”

His impact to date: $191 million in supplier economic impact, $30+ million in direct corporate sales, and 141 jobs created.
Daryle Johnson