The Secret Art of Business® is about utilizing our whole brains in our businesses. The creative side of our brain and the business side of our brain may seem like two separate entities, but they are actually interconnected and complementary. The creative side of our brain can bring fresh and innovative ideas to the table, while the business side of our brain can turn these ideas into practical and profitable solutions. By tapping into both the creative and business sides of our brains, we can find a balance between risk-taking and practicality, leading to more success and fulfillment in both our personal and professional lives.